The biggest mistake that a small business owner will make when planning out the navigation and structure of their website is to do it with their own mindset and knowledge of the industry and business they are trying to promote. You want to get into the mind of the actual person that will be coming to your website looking for information which is why there are benefits of product and services pages on your website.
You have a website that is performing as it should be for your business, but do you have a specific adwords landing page? It is capturing some organic traffic and provides information to those who already know of your business and seek you out. Everything is going “okay”. You may have even done some research to figure out that maybe some online advertising is the best route for your business right now. This is probably a great solution. It could also turn out to be a very costly waste of time if you don’t approach this right.
You have spent a lot of time and money setting up your website for your business. It looks great and you’re confident that it will help you get the sales and clients you need. You launch the website expecting the leads to start coming in, but they don’t. This is a common problem among people setting up a business website. A lot of web design companies will boast true facts about what a website needs in order to make a sale with the traffic that comes to the site. But how do you actually get the visitors to the site?