When you ask business owners, they might tell you social media marketing in Hamilton and SEO are two different things. That’s not the case. The two techniques work together to foster business engagement and increased sales.
The reason is simple — the search engines and social media are intertwined. Think of it this way. The moment you post content anywhere on the Internet, the search engines like Google notice and boost your rankings.
That said, here’s a few strategies for social media marketing we use that are proven to work.
Creating great content is a big part of the process. However, there is more to success with a carefully written blog than just posting it on a template like Facebook. It needs to be promoted so your target market is aware of it.
An excellent way to accomplish that goal is to tag influencers and write creative headlines. Consistency is a great way to promote any posts on social media. Find out when your target market is online and schedule the content for those times.
Know Your Target Market
Engaging your target market is the end goal of any social media marketing in Hamilton campaign. First you need to know who they are. Doing a little research on their demographics can help you pinpoint what kind of social media platform they favor.
Once you understand their personas , you can do a little more research and find out what times and dates they’re online. This strategy prevents you from throwing your social media marketing net too wide. We’ve seen companies develop strategies that don’t work because they aren’t hitting that target market sweet spot.
Before you can engage with your target market, brainstorming with your staff to find out what your businesses objectives and goals are is important. Small businesses that want to get the most from social media use the S.M.A.R.T. framework. It helps you break down your goals into categories that are:
Here’s an example of what you can do with this technique. If you’re looking to grow brand awareness through social media, using shares and followers is a good metric that folds into this framework. Studying those on a platform like Twitter can help you measure your success and develop new attainable benchmarks.
Carefully thought out and executed social media marketing in Hamilton plans don’t make any assumptions. Gathering data is an important part of defining and narrowing down your objectives using this formula.