Once you get a visitor to your website, as a business owner you have one goal. Get them to perform an action. A lot of business owners make the same mistake with their website. They think the best thing for their potential customer or client is to provide them with loads of information. You are right to assume that your visitors will want to know more about your business, but more than anything they will want to know this information within the first 5 seconds on the website. What do they want next? To be told what to do next.