You have a website that is performing as it should be for your business, but do you have a specific adwords landing page? It is capturing some organic traffic and provides information to those who already know of your business and seek you out. Everything is going “okay”. You may have even done some research to figure out that maybe some online advertising is the best route for your business right now. This is probably a great solution. It could also turn out to be a very costly waste of time if you don’t approach this right.