This is a common problem among people setting up a business website. A lot of web design companies will boast true facts about what a website needs in order to make a sale with the traffic that comes to the site. But how do you actually get the visitors to the site?
There are a few ways to go about this:
1.You can pay for the visitors using what is called “Pay-Per-Click” advertisement. This shows up ads for the keywords you would like to target. For example. If you are a shoe company you would target keywords such as “shoes in Toronto”. Then you set your bid for the keyword and will only pay when someone clicks on your ads. The upside to this tactic is that you can get relevant traffic to your site almost immediately. The downside is that it can be costly depending on the competition in your field.
2. You can use social media to drive traffic. It is important for a business to have current social profiles (Facebook, Twitter, Google+, ect). If you are current with your profiles and post often you are likely to gain a following. If you post interesting and informative content to these profiles it will send people that want to learn more about your business to your website?
3. Search engine optimization is key to driving traffic to your site. When you have your website designed make sure the website is technically SEO friendly which can be as easy as being equipped with the right plugin’s. It’s also important to ensure your web pages are keyword enriched with the terms you want to target in the search engines. On-page SEO is essential to making sure you are set to start bringing in the right traffic for your site.
Depending on your website goals it might be beneficial to have a digital marketing specialist look into what is best for driving traffic to your website. A good web developer/designer will either staff a professional or can refer you to someone to assess your site. If you don’t have a web designer or developers you can always look one up on the internet!