How Outdated Websites Can Hurt Your Business
Poor Page Ranking
People find your business and the products or services you offer by searching internet search engines like Google, Bing, Yahoo, etc. The SEO (Search Engine Optimization) algorithms that detect, drive and display the myriads of website data are constantly changing and one of the top factors these algorithms considers is new webpage information (among other important criteria). If your website lays dormant and is not constantly updated and reconfigured to adapt with new SEO changes, your site will suffer in page ranking. Most people searching for a business, product, or service only select from the first page of search engine results. Others seldom go further than the second or third page. Therefore, if your site is not continuously updated, you could fall into lower pages where searchers will never find you.
Searchers who do make it to your website will be influenced immediately by its quality. If your site is outdated, cumbersome and confusing, that first impression will drive them away and into the arms of your competitors. Therefore, your damaged credibility will not only affect your online business, but when those same disappointed customers come across your physical storefront, the images of a shoddy site will stick in their minds and influence decisions in that respect as well. Adaptive web design is critical for reflecting the quality of your overall business.
If customers visit your site and find it unimpressive, they will move on, which means they will not make purchases. In this day and age, losing customers directly results in lost income which, in turn, can quickly lead to a lost business.
To keep online sales high, you need to ensure that your website grabs the attention of visitors. This is done by remaining cutting edge, always maintaining fresh web content and keeping all other items current, attractive and user-friendly. Traffic is further enhanced by utilizing the top social media websites such as Facebook, Twitter, Google+, etc.
Stay On the Cutting Edge
In order to maximize your online presence, remain up-to-date on all current SEO algorithm changes, and greatly enhance your income, it is recommended to utilize a professional website design company such as Zinger Web Design. A professional team will review your existing website or help you plan and design a new one and then update it so that it is following the latest search engine rules, utilizes the most popular social media outlets and is updated with fresh content that pleases both visitors and algorithm crawlers alike.