What is On-Page SEO?
In a nutshell, on-page SEO deals with all the factors that appear on your webpages. It is one part of an overall SEO strategy that will help your website to rank on the Internet. Here’s a few of the things that you need to look at to make it successful.
- Good Content. There’s an old saying that content is king that applies to this day. SEO copywriting is one of the key elements that you’ll need to have. The trick is to find tune the content to the algorithms of search engines. It’s critical to have the right keywords in place and write to your audience at the same time.
- Good Links. While there are quite a few different factors that go into a good on page-SEO strategy, none are more important than good links. Adding internal links on your WordPress website usually includes a keyword as the anchor text. These links should be relevant to the topic on your page so the search engines see the connection. Outbound links are important too. These must be relevant to your industry or the goods and services that you sell.
- Good Use of Keywords. SMBs should also be looking for the main keyword used in the first 100 to 150 words of any page. Keep in mind that Google places more emphasis on keyword phrases that show up as early as possible.
There are some other technical aspects. However, creating a good user experience is just as important. For example, good WordPress website designers understand that users notice things at the top of the page first. That’s why many use the inverted pyramid principle championed by journalism to put the more important items at the top.
Other Factors Influencing On-Page SEO
There are a variety of other factors that can influence on-page SEO. Remember, it’s important to pay attention to this fundamental part of digital marketing. It is important that off-page SEO works with its on page counterpart. The more the two sync together, the better your chances of winding up on the first page of search results.