What You Should Know about Social Media
It seems like social media is everywhere these days. You sit down at a restaurant, and the table topper encourages you to like them on Facebook. You turn on the TV, and a commercial for a car dealership urges you to connect with them on Twitter.
You have a meeting with a supplier and he mentions that he wants to connect with your company on LinkedIn. It’s pervasive. And if you’re not using it to your business’ advantage, you’re missing a powerful tool. However, there are some things that you need to know before jumping into the world of social media marketing.
It’s Not All about You
Ok, this piece of advice has been handed out a million times, but it bears repeating. One of the most common mistakes made by business owners in the world of social media marketing is assuming that it’s all about them. It’s not. It’s about building relationships with your connections, friends and followers. Talk to them. Comment on their posts. Share the posts of others. Be a good neighbor, essentially. If you can prove that you’re more than just a faceless business out for more profits, you’ll find greater success.
Pay for Ads
As Entrepreneur.com points out, using the paid ad system on networks like Facebook and LinkedIn is not only a wise idea, it’s one of the only ways to ensure that you’re actually reaching your audience. Recent changes to Facebook have made it so that your posts don’t even reach the walls of everyone who’s liked your page – the only way to get your message out to those people is to pay for advertising. You can pay to promote posts, and you can pay for PPC-style advertising. Both are good ideas.
Choose Your Platform with Care
Social media networks are a dime a dozen these days, but that doesn’t mean that you need all of them (or even most of them). In fact, mounting evidence points to the fact that small business owners do better when they use just one or two networks (those where their audience is most heavily concentrated). If you try to do it all, expect to meet with failure. It’s simply too much. Choose a network or two to start with and dig in, but don’t go overboard. Identify the networks where your preferred customers live, and start with those.