Is WordPress Right for a Business Website?
Building a web presence carries with it a wide range of considerations, choices and decisions. You’ll need to decide what you’re doing in terms of online marketing and SEO. You’ll need to make sure your website is connected with your social media platforms.
You’ll need to ensure that your branding is cohesive between your company and your website (and your social network presence). However, before you do any of that, you have to build a website. There are several different platforms you can choose, but one of the most popular is WordPress. Is it worth your time?
What Is WordPress?
First, let’s touch on what WordPress is, and a little about what it isn’t. WordPress is a free web-based platform that can be used for websites, blogs and more. It started off as a blogging platform, but has since grown to be the most popular website framework in existence. One reason for its immense popularity is that it’s free (what business owner doesn’t love that word?). Another reason is that it’s easily configurable for an incredible range of different needs, including operating as a full-blown CMS.
How Does It Work?
When you install WordPress (or have your web developer/host install it), you get the default template. It’s plain, not customized at all, and more than a little basic. You’re not stuck with it, though. You have thousands (perhaps tens of thousands) of themes to choose from. Themes are installed with just a few clicks of the mouse (and a quick upload), and come in both free and paid varieties. Most of the time, paid themes will be the best option for business owners as they offer many more features than their free cousins, and they’re designed for the needs of businesses rather than DIY/personal sites.
Optimizing a WordPress site is rather straightforward. You can do this in numerous ways, but the simplest is to install a plugin like Yoast, which can analyze your site’s content and determine how well you’re optimized. You can also use professional help to ensure that the actual code of the site itself is optimized with the right keywords for search engine spiders.
In the end, WordPress is an excellent choice for business owners. It’s cost-effective, stable, reliable and can be customized to any degree you might need with the help of a talented web design firm.