Importance of a Mobile Friendly Website
As a business owner I’m sure you have been told that it is extremely important that your website be mobile friendly. You heard them, and put it on your 2015 “to-do” list. It’s not a high priority because you know that people can pinch and squeeze their way around your site on their mobile device in order to locate your contact information. That’s good enough for now right?
People landing on your site via their mobile device are not going to waste their time looking for what they need. You have about one second to grab the attention of your potential customer before they decide whether or not they are going to look further into your business. Users on the internet are spoiled with well optimized websites and they will expect your website to be the same. You need to have a mobile friendly website… yesterday. It is a general consensus that about 50% of traffic on the internet is coming from mobile devices. That’s potentials bringing your leads down by half.
Although the actual look of the website is extremely important in the mobile market there is another, bigger reason to have a mobile friendly website. Search Engines. Every year, month and day they are getting smarter. The search engines (such as ‘Google’) are paying attention to websites that do not provide a favourable user experience. A website that is not mobile friendly is the definition of a bad experience for users. The search engines will just stop showing you in the listings for keywords when people are searching on their mobile device.
These two reasons alone are not only cutting your traffic to the website but your leads will be almost none if you don’t do something about this right away.
In order to fix your user experience for a mobile website you have a few different options. You can do what is called a “Responsive Design” website. This is a copy of your current website that adapts and automatically adjusts to any screen size. This option is great if you have a lot of information you want to share with a potential visitor. It is important to know your market! The second option is a “Mobile Website”. This is a website that is true to your business’ brand standards however share less information. Usually this website’s purpose is to get a lead. You tell the user who you are, what you do, and give them a direct next step for them to proceed to which will turn into a lead for you.
Keep in mind which ever option you are to choose, either option will be better than the website not being optimized for mobile traffic. Its 2016, welcome to the mobile age!