If your website is not mobile friendly, the users that are viewing the website from a mobile devices will likely bounce off your website because it is now expected by the visitor that your site would be mobile friendly. Users are not going to waste their time pinching and navigating in order to get the information they need. There is no doubt about it, this is bad for your business.
If that wasn’t bad enough for your non-mobile friendly website, there’s more bad news coming. Google has now introduced a new Google mobile friendly update algorithm that they are going factor in the usability of your website on mobile devices when considering your website for the search engines. Learn more about the update here.
This isn’t coming as a shock to most of the digital marketing community as Google’s number one goal is to give the users what they want. Depending on the industry, up to 40% of mobile searches are performed from a mobile or tablet device. Google is now factoring this into their Google mobile friendly update algorithm.
What does this mean to your business website that is not mobile friendly? Previous to this update your website was simply not providing a good user experience to the traffic sent to your website. Now, with the new change in Google mobile friendly update algorithm, the potential client or lead won’t even be able to find you in the search engine results.
This is important for information for any small business with a website (and if you have a small business, you should have a website). It might not seem like a huge deal to your bottom line, and maybe there are other things you want to do with your marketing budget this year, but that’s a mistake. This is a key to competition in any industry in today’s business world.
Are you not sure if your website is mobile friendly? The below link is Google’s quick check for websites. Please not that this tool only checks the exact URL you input, so we would recommend you check a few different pages, to ensure you adhere to the new Google mobile friendly update!